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:: Print Campaign ::



:: Television ::



:: Online Banners ::



:: Social Media ::



We connected with generations of family farms in a successful campaign for a new herbicide and trait technology that is set to revolutionize modern farming. The campaign resonated strongly with growers through impactful visuals and language that helped them recall many shared memories and draws on the universal desire to continue to improve your legacy. This resonance was in part exhibited by a strong unaided social media response, in which individuals picked up campaign imagery to help tell their own stories.

Participation :: concept, art direction, design, illustration
Creative Directors :: Sarah Kmet-Hunt, Mark Henderson, Mike Basse
Copywriter :: Mark Henderson
Created at Bader Rutter

:: Identity System ::





:: Letterpress Coasters ::



:: Stationary System ::



:: Personalized Business Cards ::



:: Website ::



:: Social Media ::



:: Signage ::



Bader Rutter has evolved a lot in the last decade — it is now the largest agency in the state with a more diverse group of employees and clientele than ever. Since agency culture, by nature, is constantly changing we decided to create a brand with that at the heart.

Participation :: concept, art direction, design, illustration
Creative Directors :: Mike Frederick, James Madsen
Animation :: Kenzie Owens
Social Media Layout & Select Icons :: Katie Schafer
Copywriter :: Ryann Flynn
Created at Bader Rutter
:: Lettering ::



:: Layout ::



This fall ready-to-wear catalog was inspired by art history, with each story depicting a different era - dada, art nouveau and pop art.

Participation :: lettering, layout
Created at Bloomingdale's



The SureStart miSales app gives sales reps the ability to customize customer content that makes the most sense. It is easy to use and fun to show off, meaning it has huge impact in the field. Highlighted by AdAge as BtoB's Best: Branded App

Participation :: art direction, design
Creative Directors :: Ray Boome
Copywriter :: James Madsen
Created at Bader Rutter
:: Memories & Moments Collateral ::



:: Classic TV Dinner Packaging ::



:: The Pfister Narrator Book ::



The Pfister Hotel, built in 1893, is the premier four star downtown Milwaukee hotel. For over two years I helped expand their brand by creating pieces that celebrate their history and heritage.

Participation :: art direction, design, production
Creative Directors :: Cory Zimmermann, Deb Zindler
Created at Z2
:: Print Ads ::



:: Tradeshow Graphics ::



:: Website ::



Woodway is the largest specialized treadmill manufacturer in the world - their treadmills are used by presidents, celebrities and are on the space station. This campaign speaks directly to the final consumer of the product, fitness club owners, by highlighting the luxury quality of Woodway treadmills and the unique features that matter most to these owners.

Participation :: concept, art direction, design, copy
Creative Directors :: Cory Zimmermann, Deb Zindler
Created at Z2

:: Pocket Promotion Card ::



:: Howl at the Moon Contest ::



:: Print Ads ::



:: Summer / Winter Playing Cards ::



The Mountain Khakis brand resonates with the enthusiast who believes that freedom and rugged adventure is a way of life. They are about quality and authenticity, which is reflected in the creative.

Participation :: art direction, design, production
Creative Directors :: Cory Zimmermann, Deb Zindler
Created at Z2

:: Print Ads ::


:: Outdoor ::


:: Website ::



The Milwaukee Zoo is a place where stories and memories are made. This campaign correlates a trip to the zoo to familiar fairy tales and encourages zoo visitors to share their own.

Participation :: art direction, design
Creative Directors :: Cory Zimmermann, Deb Zindler
Created at Z2

:: Booklet ::



:: Video ::



:: Branding ::



Rebranding developed for Mycogen Seeds.

Participation :: art direction, design
Creative Director :: Mike Frederick
Created at Bader Rutter


Layout concept for a book celebrating the Kohler legacy and legendary golf courses.

Participation :: art direction, design
Creative Directors :: Cory Zimmermann, Deb Zindler
Created at Z2